About Us.

After winning the inaugural Hack the Planet competition in 2021, Plastic-i was cofounded by James Doherty, Donal Hill and Jack Lidgley.

The team brings together world-leading expertise in Earth observation, data science, deep learning, software development, and hi-tech entrepreneurship.

We work with governments, environment agencies, NGOs, corporates, and financial institutions, offering data-driven insights for evidence-based decision-making and sustainable marine management.