Launch of the Plastic-i Observatory

Written By James Doherty

Every year, more than 10 million tonnes of plastic waste pour into our ocean, damaging marine ecosystems and costing economies billions of dollars in lost natural resources. To address this crisis, Earthshot-nominated start-up Plastic-i is excited to announce the launch of the Plastic-i Observatory, the world’s first AI-powered platform for mapping marine debris. Available for open beta testing from 25 September 2024, this innovative tool will deliver intelligence designed to end marine plastic pollution.

Data-Driven Decisions

The Plastic-i Observatory is a game-changer for marine pollution monitoring. The automated platform delivers actionable intelligence that can:

  • Empower Cleanup Operators: For organisations removing fugitive plastic from the sea, the technology can optimise navigation to boost plastic collection efficiency by up to 20 times in coastal zones.

  • Reduce Costs: In addition, it lowers operational costs by 20%, making conservation more economical and accessible.

  • Provide Data-Driven Insights: Facilitate informed decision-making for policymakers and stakeholders. It will also meet international reporting requirements, such as those under negotiation for the Global Treaty on Plastics.

Debris probability map, indicating large debris accumulations (~50km long) off the Dominican Republic. The image was captured in 2022.

Computer Vision Deployed Globally

In collaboration with industry leaders such as Seven Clean Seas, The Ocean Cleanup, and the Sea Cleaners, Plastic-i has developed advanced computer vision models to analyse high-resolution optical satellite imagery, providing users with:

  • Dynamic Mapping: Generate detailed high frequency maps and metrics of marine debris.

  • Time Series Insights: Establish baselines and monitor changes over time, allowing for data-driven interventions (e.g, river-traversing trash booms), and measurement of their efficacy.

  • Predictive Modelling: Identify where marine litter flows in order to plan its interception.

Debris outflows shown in yellow from Loch Foyle, Northern Ireland.

Make an Impact

Plastic-i invites sign ups for early access to the beta testing phase at observatory.plastic-i.com. Help shape the future of marine litter monitoring.

James Doherty